To better understand the impact of the iPhone 6 Plus, Flurry from Yahoo examined the 1.6 billion devices it tracks every month to explore usage by screen size. To simplify analysis, we focused on the top 875 devices which accounted for 87 percent of sessions in March 2015.
Flurry Blog
This year we have seen a new type of device shift media consumption (and ad dollars) from TV and desktop to mobile: the phablet.
According to Nielsen, Super Bowl XLIX was the most-watched television event in U.S. history, with an average 114.4 million viewers. In this report we examine second-by-second how what was happening on our TVs impacted what we do with the screens in our hands.
In the six years that Flurry has been reporting on our mobile app usage, and in some cases addiction, we’ve seen stunning growth. This last year was no different.
To understand user behavior over the holiday weekend, we examined which categories of apps had an increase in activity during the Thanksgiving weekend compared to the week prior.
Flurry has conducted an analysis to figure out how consumer dollars have moved from TV to apps: subscription dollars, advertising dollars, or otherwise.
Recently, a chart buried deep in a presentation by Benedict Evans, a highly respected mobile and telecommunications analyst turned a16z venture capitalist, prompted us to revisit our analysis of how consumers are spending their time.
Mark this past week as a win for cord cutters. Last Tuesday comScore released its latest video report that validated what many suspected: consumers want TV content on every device, not only on TV. Later that day, HBO announced an “Over the Top” streaming service. Two days later CBS announced its own subscription streaming service.
Some entertainers, like Michael Jackson, become worldwide stars. Others, like Psy of Gangnam Style, capture the world’s attention for 15 minutes. And others stop at the border, never attaining international fame. With games, the same is true. What makes one gaming title spread like wildfire beyond its country of origin to become an international juggernaut, while another is only a local hit? In today’s report, we investigate.
Gaming is the Global Pastime
The press is buzzing that Apple may unveil a phablet-sized iPhone 6 on September 9th. Six years ago, who would have guessed that an extra inch of screen space could cause so much commotion?
Last Spring we reported that, as of February 2013, the phablet was an insignificant player in the mobile ecosystem dominated by phones and tablets. In fact, we said that this new kid on the block was not having a meaningful impact among consumers, developers or manufacturers. Today we are taking a second look to see how far phablets have come since our original report.
In a new study conducted at Flurry, we found that females spend more time and more money on mobile games, and are also more loyal to these games than men.
Six years ago, during the worst financial crisis since the great depression, we started working with mobile app developers. They were “the crazy ones, the misfits, the rebels, the troublemakers.” At a time when many were questioning the viability of the US economy, let alone the tech sector, these developers left stable jobs and started companies to build mobile applications. It was not easy. We know. We were there with them. Today, the story is quite different.