Just as a company might look to metrics such as their Net Promoter Score or individuals might look to their Klout Score to judge their social media influence, app developers want benchmarks to evaluate how their apps are doing relative to other apps.
Flurry Blog
Suppose you’re an app developer who wants to ensure that your app is optimized to function well on 80% of the individual connected devices currently in use (e.g., my iPad, your Windows phone). How many different device models (e.g., Kindle Fire HD 8.9" Wi-Fi, Galaxy S III) do you think you need to support? 156. Maybe you’re okay with having your app optimized for only 60% of active devices. That still means that you need to support 37 different devices. Even getting to 50% means supporting 18 devices, as shown below.
This report focuses on how the top 30 heaviest app using countries vary in terms of app usage. As developers build apps for the largest international markets, they need to consider deviating from what has worked in the United States, the former number one market.
Just days into the Chinese New Year, China has passed the U.S. to become the world’s top country for active Android and iOS smartphones and tablets.
Today as those in relationships rush to stores to pick up Valentine cards and gifts for their significant others, single women looking for relationships may want to pick up their smartphones. Just in time for Valentine’s Day, Flurry explored user composition and behavior in a sample of smartphone dating apps. We found that in dating apps targeting both genders, there are typically almost twice as many active male users as active female users.
In this report, Flurry finds that mobile appears to have become the first screen. The implication is that, from this day forward, as marketers advertise on television, they must ensure that the content is sufficiently compelling to pull the consumer away from her smartphone or tablet.
Retail is among the world’s largest industries. The top 10 global retailers are made up of 5 from the U.S. and 5 from Europe, collectively driving annual revenue in excess of $1.1 trillion. The U.S. Commerce Department estimates that U.S. domestic revenue exceeded $4.7 trillion in 2011 and is growing. Two thirds of the U.S. GDP, the world’s leading economy, comes from retail consumption.
This report shows the number of new iOS and Android devices detected worldwide by Flurry on Christmas Day. With more than 260,000 apps using Flurry Analytics, Flurry detects over 90% of all new iOS and Android devices activated each day.
More iOS and Android devices are activated on Christmas Day than on any other day of the year. This year was no exception. On this Christmas Day 2012, more iPhones, iPads, Galaxys, Kindle Fires, and more, were activated than on any other day in history. Moreover, as soon as we could tear the wrapping paper off our cool new devices, we started downloading a record volume of apps. Let’s get into the numbers.
In this report, Flurry examines the consumer behavior differences by app usage, retention and demographics for the top nine freemium game genres in mobile gaming.
During the month of November, Flurry reached a major milestone, measuring more than a trillion unique events completed inside of mobile apps by consumers. The magnitude of this number, and what it means to an industry barely over four years old, that has already generated tens of billions of dollars, is unprecedented. An industry has shot up around Flurry in a way that no one, anywhere, could have imagined.
This Flurry report shows which countries have the largest active smart device installed bases, are experiencing the fastest growth and how the distribution of app usage is shifting to become increasingly international.
While smartphones have reached critical mass, tablets are poised to do the same soon. As a form factor, tablets simultaneously take a step toward the living room and the workplace. For consumers, these devices are multimedia machines, offering a glimpse into how consumers might one day accept connected television. For workers, IT departments are already reacting to the “Bring Your Own Device” wave changing the modern workforce. According to Forrester, 12% of workers already use a tablet at work.
Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention. After acquiring users, the real battle to keep and ultimately monetize consumers begins. In the brave new world of “mobile first,” engagement is the new battleground.
The rate of iOS and Android device adoption has surpassed that of any consumer technology in history. Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption. Five years into the smart device growth curve, expansion of this new technology is rapidly expanding beyond early adopter markets such as such as North America and Western Europe, creating a true worldwide addressable market.