With many restaurants and bars closed during COVID-19, sessions in the Food and Drink app category declined by an average of 18% during the lockdown. While aggregate mobile app usage in the category has declined, we suspect that within Recipe, Takeout and Restaurant sub-categories, the story is different. In this report, to gain insights in cooking and eating habits during the pandemic, we look at the change in usage per Food & Drink sub-categories for the first 6 months of 2020.
Flurry Blog
At this year’s WWDC, Apple announced that iOS 14 will change how developers can collect and share end user data. We’re summarizing the most important changes here, and how we’re helping you prepare for iOS 14.
Using Flurry Analytics
Please note that Flurry Analytics is unaffected by these changes, and you can continue to use the service without any issues before and after iOS 14 is released.
Managing Privacy with Your End Users
From February 19 to March 23, driven by a combination of economic impact due to COVID-19 and an oil price war between Russia and OPEC, the U.S. stock market plummeted by more than 30%. Since then, the market has been wildly volatile. Flurry has been studying app behavior extensively during the COVID-19 pandemic and recently released a report about the top U.S. app category winners and losers. Investment-related finance apps topped the charts by a wide margin. This got us thinking about the relationship between market volatility and the use of mobile investment apps —and that’s the topic of this report.
Since March, Flurry estimates that U.S. app usage has risen by approximately 10%. Considering how saturated the U.S. market is with smartphones, and already using apps at record levels, this additional and sudden lift is noteworthy. At the same time, while aggregate usage is up, usage across individual app categories varies wildly. At the extremes there are big winners and losers. In this report, Flurry reveals how usage has changed across the top app categories in the U.S. during the first 6 months of 2020.
Over the past several years, Chinese smartphone manufacturers have invested heavily in the Indian market. Armed with sizable marketing budgets and quality devices at competitive prices, Chinese OEMs dominated new device sales. However, with newly escalating political tensions between the two countries, Chinese smartphone manufacturers suddenly find themselves facing a boycott of Chinese-made goods.
For this analysis, Flurry curated a sample of game apps and measured U.S. daily game app usage using the number of sessions across the curated game apps combined.
In this report, we evaluate how COVID-19 and social distancing have impacted the game app category. Why games? Games is among the most universally used app categories by all age groups, and serves as a bellwether to start understanding shifts in mobile usage behavior. We’ll walk through analyses that show there is a marked step-up in the number of people using gaming apps, usage has grown by an even larger factor, and that the largest growth is concentrated among Gen Z.
The Coronavirus pandemic has impacted nearly every industry, but travel and tourism has been among the hardest hit. With states issuing stay-at-home directives, both business and leisure travel declined significantly. With soft demand, airlines greatly reduced the number of operating flights and remaining flights are running at reduced capacity. U.S. Secretary of the Treasury, Steve Mnuchin, described the impact of COVID-19 on airlines as “worse than 9/11.” In this report, Flurry analyzes the change in daily visits to U.S. airports from March through May.
2020 has featured an unusually high concentration of major events that have dominated the news. The first quarter included mounting tensions with Iran, President Trump’s impeachment trial, and the untimely death of Kobe Bryant. The second quarter focused on the rise of Coronavirus, economic uncertainty and national protests about racial injustice. The result has been a significant, sustained increase in the consumption of news, including in mobile apps. In this report, Flurry takes a look at news consumption patterns in mobile news applications across the first six months of 2020.
In this report, Flurry looks at how well the launch of the 2nd generation iPhone SE (aka iPhone SE 2) fared in the United States.
In 2010, Apple reinvigorated the tablet category with the launch of the iPad. And while the worldwide tablet user base has surpassed 1 billion devices, tablets still make up less than 10% of new device shipments compared to mobile devices. The tablet—an in-between device—is less portable than a smartphone and does not deliver the same computing power and multitasking capabilities of laptops.
At Flurry, we understand that you don’t always have the time to log in and run reports to get the latest insights. That’s why we’ve redesigned alerts to surface your most important app usage changes in real-time from anywhere, anytime.
With the new and improved Flurry Alerts, you can set custom thresholds to learn when:
Flurry’s engineers work with multiple, large scale custom systems. In an effort to further give back to the engineering and app development communities, we will periodically publish posts that cover more technical issues. Ali Mehrpour, one of our lead Android SDK developers, wanted to share some of his findings in rebuilding Flurry’s mobile app using the latest developments in Android technology.
Flurry’s engineers work with multiple, large scale custom systems. In an effort to further give back to the engineering and app development communities, we will periodically publish posts that cover more technical issues. Ali Mehrpour, one of our lead Android SDK developers, wanted to share some of his findings in rebuilding Flurry’s mobile app using the latest developments in Android technology.
Flurry now offers User Properties, which allow you to label your users based on their preferences, behaviors or attributes unique to your app to run deeper analysis. Let’s take a look at how User Properties can help you better understand usage, measure retention, and target push notifications.