Flurry Blog

Over the past year it’s been a tremendous pleasure to meet and spend time with mobile developers around the globe. Their ideas and projects are incredibly diverse. However, no matter how varied, developers all share a common need to grow usage and retain users. This is particularly important as many developers aim to turn their apps into businesses, typically through a combination of mobile ads and in-app commerce.

In an effort to learn more about our users, we decided to take a look into where developers are actually building apps.

In our previous post with Lisa Sullivan-Cross (@sullycross) from Pandora, we discussed how different product tactics can help you turn new users into paying subscribers. Lisa highlighted, how app personalization, in-app communication channels, and customized subscription offers helped Pandora to efficiently grow their subscriber base.

It’s finally here, November 9th. The all encompassing U.S. election and the last 24 hours have perhaps left some of us with more questions than answers, but we were curious: how big of a role did mobile phones play in news consumption?

Users in the U.S. had about a 48-hour attention span per news story, with people walking away from their phones and news apps, once fatigue set in. The Election Season’s two lowest dips in activity were midweek, after the 2nd and 3rd Presidential Debates, which may indicate overall election news fatigue.

When we look at the App Store charts, there are a few apps that constantly occupy some of the coveted top positions. Pandora is unquestionably one of them. While it’s not only a key player in the app store, Pandora is a powerhouse in driving growth, at scale. We had the chance to chat with the company’s VP of Growth, Lisa Sullivan-Cross (@sullycross), and discussed her strategies to turn app users, into paying customers.

You asked for it, and today we’re happy to announce the addition of Crash 2.0 and Revenue Analytics to the Flurry Analytics Suite. At Flurry, we’re laser-focused on creating products that enable you and other developers around the world to build better applications. With the addition of Crash Analytics 2.0 and Revenue Analytics, Flurry Analytics is now the most comprehensive analytics suite available to developers worldwide, at any scale.

When: Tuesday, November 15th, 6:00pm

Where: Yahoo Chicago, John Hancock Center, 875 N Michigan Ave

Who: TBD

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When: Wednesday, November 2nd

Where: Yahoo SF, 110 5th Street - 6:00-8:30pm 

Who: Panelists from Dropbox, Shyp, Pocket Gems

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For the 3rd round of our Keys to Mobile Growth series, we met with growth expert Julie Zhou. Julie is currently leading growth efforts at Yik Yak. She’s also a mentor at 500 Startups and an instructor at General Assembly. Before Yik Yak, she was leading user acquisition campaigns at Hipmunk and helped to turn the startup’s new app into one of the largest mobile travel platforms.

Anything in quotes below is attributed to Julie Zhou.

Where: Rainmaking Loft, Charlottenstraße 2, 10969 Berlin

When: Wednesday, September 28, 18:00-20:30

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Where: Dojo St Martin, 41 Boulevard Saint-Martin, 75003 Paris

When: Tuesday, September 27, 18:00-20:30

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When: Wednesday, October 5th

Where: Yahoo, Playa Vista- 12179 Bluff Creek Dr, Playa Vista

Who: TBD

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When: Wednesday, October 12th, 6-8:30pm

Where: Tumblr HQ, 35 East 21st Street, NYC

Who: TBD

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The Flurry Analytics team is heading to Paris and Berlin this month!

After successful conferences earlier this year in San Francisco, Taipei and Hong Kong, we’re thrilled to bring you a lineup of networking, content and speakers, right in your backyard.

Vivez-vous à Paris? Be sure to check out our event at Dojo St. Martin on Tuesday, September 27th from 18:00-20:30. Click here for more information, speaker details, and to register for the event.

We are excited to let you know that today we are switching the default Flurry Analytics experience to the All New Flurry Analytics developer portal. This enhanced portal allows you to view multiple apps and metrics on charts and dashboards, access our powerful interactive analysis tool, Explorer, and monitor your analytics in real time.   

Check it out