With the 2016 Rio Olympics starting today, we decided to take a look at smartphone and app growth in Latin America. Though the region has been slower to adopt mobile apps in years past, largely a result of limited high-speed data connectivity, this study dives into YoY growth (2015 vs. 2016) in both smartphone adoption and mobile app engagement.
Flurry Blog
For the 2nd edition of our Keys to Mobile Growth content series, we had the chance to chat with John Egan, Growth Engineering Manager at Pinterest.
When: Wednesday, July 20th
Where: Yahoo Chicago- John Hancock Center
Who: Panelists from United Airlines, SpotHero, dscout, Yahoo
By: Chris Klotzbach, Director at Flurry from Yahoo
Experiment Your App Up To Growth
At Flurry from Yahoo, we interact with thousands of companies every day; from developers of small messaging apps to large game studios, everyone is looking for the right growth recipe. While there’s no magic ingredient, we’ll investigate the key parts of mobile growth. We’ll be talking to industry leaders in the next months in our new content series Keys to Mobile Growth (???), to discuss successful growth tactics and best practices.
Pizza Beer Mobile is our new meetup group, launching at our Yahoo! offices in NYC (Times Square) on June 2nd discussing How to Build a Bulletproof SDK.
When: Thursday, June 2nd, 6-8pm
Who: Mike Rollins, Principal Engineer, Flurry from Yahoo
Where: Yahoo NYC, Times Square 229 West 43rd Street, New York, NY 10036
In 2012, there were approximately 1.4 million applications in the Google Play and App Store, combined. Now, with over three million apps across the App Store and Google Play, users have more app options to choose from than ever before.
In celebration of this year’s Mother’s Day, we examined the sessions of mothers between 25 and 54 in March 2016. We combined Flurry’s demographic data and persona information to compare app usage of the average user with mothers.
Smartphone Usage Skyrockets during Super Bowl 50
By Chris Klotzbach, Head of Product Marketing, Flurry
Super Bowl 50, played in the heart of Silicon Valley in Santa Clara, CA, proved to be the most mobile of all Super Bowls to-date. Viewers watched with their smartphones in hand more so than any given Sunday* or previous Super Bowls on record.