COVID-19 and the ensuing stay-at-home orders have caused mobile app usage to skyrocket. Consumers are looking to fill unexpected free time due to limited leisure activities and social distancing, meaning many of us are reaching for mobile devices to pass the time. Throughout the past few months, Flurry has investigated various shifts in user behavior due to the pandemic by looking at app usage across categories. For this report, we’ve compiled our recent findings into one document to demonstrate the cross-category impact of the COVID-19 pandemic. We hope you’ll take a look.
For an industry that’s seen staggering growth and disruption since the launch of the first smartphone, 2017 was the year that mobile app innovation and growth was disrupted. Stalwart industry players held and gained market position, while years-old disruptors struggled to find their footing. Compared to 2016, Flurry measured overall session app activity growth of just 6%. While growth may have stagnated, users continue to diversify their behavior while using mobile applications.
UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.
The report looks into mobile app activity in the UK, France and Germany over the last year, as well as global trends, the report draws on Flurry’s expansive global footprint.
More than 940,000 applications, across 2.1 billion devices, in 10 billion sessions a day provide a unique level of detail and breadth for examining app usage patterns.
Key insights from the report include: