Today as those in relationships rush to stores to pick up Valentine cards and gifts for their significant others, single women looking for relationships may want to pick up their smartphones. Just in time for Valentine’s Day, Flurry explored user composition and behavior in a sample of smartphone dating apps. We found that in dating apps targeting both genders, there are typically almost twice as many active male users as active female users.
Retail is among the world’s largest industries. The top 10 global retailers are made up of 5 from the U.S. and 5 from Europe, collectively driving annual revenue in excess of $1.1 trillion. The U.S. Commerce Department estimates that U.S. domestic revenue exceeded $4.7 trillion in 2011 and is growing. Two thirds of the U.S. GDP, the world’s leading economy, comes from retail consumption.
More iOS and Android devices are activated on Christmas Day than on any other day of the year. This year was no exception. On this Christmas Day 2012, more iPhones, iPads, Galaxys, Kindle Fires, and more, were activated than on any other day in history. Moreover, as soon as we could tear the wrapping paper off our cool new devices, we started downloading a record volume of apps. Let’s get into the numbers.
During the month of November, Flurry reached a major milestone, measuring more than a trillion unique events completed inside of mobile apps by consumers. The magnitude of this number, and what it means to an industry barely over four years old, that has already generated tens of billions of dollars, is unprecedented. An industry has shot up around Flurry in a way that no one, anywhere, could have imagined.
While smartphones have reached critical mass, tablets are poised to do the same soon. As a form factor, tablets simultaneously take a step toward the living room and the workplace. For consumers, these devices are multimedia machines, offering a glimpse into how consumers might one day accept connected television. For workers, IT departments are already reacting to the “Bring Your Own Device” wave changing the modern workforce. According to Forrester, 12% of workers already use a tablet at work.
Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention. After acquiring users, the real battle to keep and ultimately monetize consumers begins. In the brave new world of “mobile first,” engagement is the new battleground.