App Insights

Rise of the New Middle Class: iPhone Gets Original, Part II

This blog post further explores how key changes in the ecosystem, driven by Apple, have enabled the growth of the New Middle Class. Simply put, a year ago, the new darlings of mobile gaming - companies like Bolt Creative (Pocket God), Backflip Studios (Ragdoll Blaster, Paper Toss), Storm8(World War, Racing Live) and Firemint (Flight Control, Real Racing) - could not have flourished in mobile.

Rise of the New Middle Class: Indie iPhone App Developers, Part I

To understand the viability of the New Middle Class, we decided to compare companies and apps across Top Sellers lists on traditional carrier decks vs. the App Store. Below is the distribution of the now well over 60,000 apps in the App Store across categories. Wading through thousands of applications, we narrowed our focus to the largest App Store category, games.

The Awesome Potential of iPhone In-App Purchases

The ability for developers to offer in-app-purchases within paid iPhone apps, as part of iPhone OS 3.0, creates exciting new revenue opportunities. At the same time, the option to sell virtual goods, additional game levels, subscriptions and other forms of micro-transactions, creates more complexity around how to best monetize a given application. Developers who can quickly and effectively measure and optimize the impact of these new pricing options will emerge as winners in the next phase of the iPhone economy.

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