With the dates of Christmas and Chanukah synced this year, smartphones were once again predominate on everyone’s wish lists. As we do every year, Flurry took a look at the most gifted smartphones and tablets around the globe this holiday season, examining phone and app activation throughout the week leading up to Christmas day and the start of Chanukah.
For every Samsung Device Activated, Apple Saw Two
Over the past year it’s been a tremendous pleasure to meet and spend time with mobile developers around the globe. Their ideas and projects are incredibly diverse. However, no matter how varied, developers all share a common need to grow usage and retain users. This is particularly important as many developers aim to turn their apps into businesses, typically through a combination of mobile ads and in-app commerce.
In an effort to learn more about our users, we decided to take a look into where developers are actually building apps.
It’s finally here, November 9th. The all encompassing U.S. election and the last 24 hours have perhaps left some of us with more questions than answers, but we were curious: how big of a role did mobile phones play in news consumption?
Users in the U.S. had about a 48-hour attention span per news story, with people walking away from their phones and news apps, once fatigue set in. The Election Season’s two lowest dips in activity were midweek, after the 2nd and 3rd Presidential Debates, which may indicate overall election news fatigue.
With the 2016 Rio Olympics starting today, we decided to take a look at smartphone and app growth in Latin America. Though the region has been slower to adopt mobile apps in years past, largely a result of limited high-speed data connectivity, this study dives into YoY growth (2015 vs. 2016) in both smartphone adoption and mobile app engagement.
By: Chris Klotzbach, Director at Flurry from Yahoo
In 2012, there were approximately 1.4 million applications in the Google Play and App Store, combined. Now, with over three million apps across the App Store and Google Play, users have more app options to choose from than ever before.
In celebration of this year’s Mother’s Day, we examined the sessions of mothers between 25 and 54 in March 2016. We combined Flurry’s demographic data and persona information to compare app usage of the average user with mothers.
By: Lali Kesiraju, Marketing and Analytics Manager