App Insights
Spoiler Alert: Don Draper Is Dead, And Mobile, Big Data, And RTB Killed Him
In this post we share initial results from our Marketplace to illustrate the power of combining the price signals provided through RTB auctions with the individualized targeting capabilities made possible by big data.
The Post-PC Era: Is the U.S. losing its grip on the software industry?
In this post we look at where apps are being developed and used and discuss the implications of that for the Post-PC Era software industry.
Samsung, The True Ruler of the Android Kingdom
This posts builds on a previous one we did exploring how people use iOS smartphones and tablets. As we will show, there are many similarities in usage patterns across the two operating systems, but one big difference is the overall breakdown between smartphones and tablets.
The Who, What, and When of iPhone and iPad Usage
All advertisers seek to deliver the right message to the right person at the right moment. If content is king, then context is queen – particularly when it comes to mobile devices that are typically close at hand if not in our hands.
China Report: Device and App Trends in the #1 Mobile Market
Flurry Analytics measured 261,333,271 active smartphones and tablets in China - representing a whopping 24% of the entire worldwide connected device installed base.
The History of App Pricing, And Why Most Apps Are Free
Many consumer surveys point to an obvious conclusion: most people hate seeing ads on smartphones and tablets. But the truth is, contrary to the desire for an ad-free experience, when faced with the choice between free apps with ads, or paying even $.99 for apps without ads, consumers overwhelmingly choose the free apps and tolerate the ads.
In this post we explore that revealed preference for free content over content free of ads by examining four years worth of pricing information for the nearly 350,000 apps that use Flurry Analytics.
How To Reach America’s Mobile Moms
Our analysis for this post relies on iPhone, iPad, and Android app usage during May of this year for a large sample (24,985) of American-owned smartphones and tablets.