e-Commerce

Black Friday is a crucial event for retailers, kicking off the holiday shopping season. According to a recent Google report, however, the pandemic has reduced U.S. retail foot traffic by 20% since May. Additionally, the Bureau of Economic Analysis reported that growth in consumer spending has been slowing each month since July. These trends paint a grim outlook for battered retailers who were hoping for a strong Black Friday rebound. In this report, we examine how COVID-19 impacted both mobile and in-store Black Friday shopping.

The Retail category in the United States has been among the hardest hit during COVID-19. This stands to reason as non-essential businesses were forced to close and consumers sheltered at home. In this report, we look at how in-store shopping behavior has been disrupted over the course of 2020.