Flurry product news and updates
We are excited to announce a set of solutions to help publishers manage and understand the Conversion Value they set in order to measure post-install campaign performance. A new Flurry Analytics SDK will be available later this month to support this developer need ahead of Apple’s iOS 14 release.
Last week we explained why the release of iOS 14 will reduce publisher ad revenue and how Flurry can help reverse some of that impact. This week we focus on how iOS 14 will also impair mobile ad campaign attribution.
When Apple announced iOS 14, it outlined a new policy which requires app publishers to seek end user permission to access a user’s IDFA. While estimates on forecasted opt-in rates vary, the result is clear: the IDFA will become scarce. Among the implications for app developers, the most pressing is an expected large drop in advertising revenue. In this post, we’ll discuss how disabling the IDFA leads to a sizable drop in ad revenue.
At this year’s WWDC, Apple announced that iOS 14 will change how developers can collect and share end user data. We’re summarizing the most important changes here, and how we’re helping you prepare for iOS 14.
Using Flurry Analytics
Please note that Flurry Analytics is unaffected by these changes, and you can continue to use the service without any issues before and after iOS 14 is released.
Managing Privacy with Your End Users
At Flurry, we understand that you don’t always have the time to log in and run reports to get the latest insights. That’s why we’ve redesigned alerts to surface your most important app usage changes in real-time from anywhere, anytime.
With the new and improved Flurry Alerts, you can set custom thresholds to learn when:
Flurry’s engineers work with multiple, large scale custom systems. In an effort to further give back to the engineering and app development communities, we will periodically publish posts that cover more technical issues. Ali Mehrpour, one of our lead Android SDK developers, wanted to share some of his findings in rebuilding Flurry’s mobile app using the latest developments in Android technology.
Flurry’s engineers work with multiple, large scale custom systems. In an effort to further give back to the engineering and app development communities, we will periodically publish posts that cover more technical issues. Ali Mehrpour, one of our lead Android SDK developers, wanted to share some of his findings in rebuilding Flurry’s mobile app using the latest developments in Android technology.
Flurry now offers User Properties, which allow you to label your users based on their preferences, behaviors or attributes unique to your app to run deeper analysis. Let’s take a look at how User Properties can help you better understand usage, measure retention, and target push notifications.
With its stronghold in the United States, Apple iPhone sales during Christmas are nothing short of critical for the company’s continued success. In this report, Flurry evaluates the iPhone 11 launch, from September up through the first week of December.