Android

As 2011 comes to a close and we look forward to 2012, we size today’s installed base of iOS and Android smart devices (smartphones and tablets) as well as identify markets where the most future upside exists.

On broadcast television, brands seek to reach their target audiences as efficiently as possible.  For example, a brand might run a TV campaign targeting 24 – 35 year old females through prime-time shows that reach that desired audience.

Prime-time, from 7 pm to 11 pm, is widely known as the part of the day that attracts the most viewers on television.   In advertising parlance, this is referred to as a “daypart.”   And given its popularity, networks charge significantly more for ads aired during this time.

In this report, Flurry studies differences between those who play and those who spend money in mobile freemium games.

Flurry investigates how the increasing popularity of iOS (iPhone, iPod touch and iPad) and Android games continue to increase their U.S. video game market share.

Flurry Estimates 20,000 First Week Nexus One Sales:
Not an Apples to “Apple” Comparison

The Google Nexus One launch has become the most controversial and confusing Android handset launch to date. With publicity “leaks” over the holiday season, the Nexus One handset received unprecedented buzz. This same hype helped create the expectation of a revolutionary Android handset and its potential to be an iPhone killer. To gauge the success of Google’s first handset launch, Flurry leveraged its analytics reach to estimate launch week sales of the Nexus One.